which can be considered texts for its analysis. It includes social media content, advertising content, music videos etc.

Researchers analyse cultural and media objects. Textual analysis in media and cultural studiesĪnalysis of texts is a critical component of research in the field of cultural studies and media studies. Though text analysis is the analysis of written language, it is essential to remember that text is quite a broad term that determines the methods of analysis. When analysing a game, focus on the rules and the behaviour expected from the players.When analysing a building, focus on the architectural features and how the visitors would navigate it.A film analysis with a focus on the dialogues and the cinematography, including the background scores used.A short story analysis with a focus on the structure, imagery and the perspective of narration of the text.But in the context of this article, a text is the object whose depth and meaning would be interpreted using textual analysis.ĭepending on the type of object and the purpose for its analysis, you will determine the method to analyse it.

Any piece of writing, including publications, email, and transcriptions, can be considered as a text. Text is a term that is relatively broader than it seems. Depending on the field and the research, the method used to analyse texts is determined and aims to associate the text with the broader context. Different information like the literal meaning, subtext, assumptions, values etc., can be gathered from a text. Quite a broad term, textual analysis refers to the understanding, interpretation and analysis of texts.

Textual analysis methods